2023 GMC Canyon AT4X: Everything We Know About the Off Road Beast

The newly redesigned GMC Canyon, a heavily luxurious option than the current midsize truck, was unveiled by General Motors on Thursday. It includes a brand-new off-road AT4X model that would increase the vehicle’s price range.

The new AT4X model has distinctive interiors and external appearance in addition to off-road performance components. It will debut alongside a typical AT4 off-road truck, a high-end Denali model, and a base Elevation trim with a starting price of roughly $40,000. For the first year of manufacturing, the automaker will also sell a limited-edition “AT4X Edition 1” car starting at $63,350. The current model’s base price is capped at $50,000.

To increase profit margins before making a complete switch to electric vehicles, which could also deliver acceptable performance but also have better costs than gas-powered vehicles, automakers have started adding off-road and performance variants to their line-ups. Due to stalled demand and record-high prices, this has occurred.

Later in 2018, GM started shipping AT4 models with its comprehensive Sierra pickup. Later, the complete GMC line was added. Approximately a third of Canyon transactions, according to officials, are now made through AT4.

The Chevrolet Colorado midsize vehicle and the Canyon are siblings, but the company has made considerable stylistic changes to both of the new cars. The 2.7-litre four-cylinder motor that drives both pickups and serves as their “bones” and basis, however, has a peak power of 310 horsepower with 430 foot-pounds of torque.

It is projected that the 2023 Canyon will begin production at the beginning of the following year, with AT4X variations next in the spring of that year. The 2023 GMC Canyon AT4X Edition 1 went on sale from GM on Thursday.

The 2023 Canyons are broader and taller than the previous model. It has nearly the same amount of inside room as the existing car despite being longer. Compared to the previous design, the new one is more aggressive and features a vast rectangular grille as well as updated versions of the brand’s distinctive C-shaped front lighting.

While crucial to the business, midsize pickup vehicle sales are far smaller than those of GM’s larger full-size pickup trucks. For instance, GMC sold fewer Canyons—roughly 13,700—than Sierra light-duty pickups—more than 70,000—during the first half of this year.

Due to supply chain issues, particularly a lack of semiconductors chips, the global automotive sector has continued to see lower-than-expected second-quarter sales for GM in the United States.