Aston Martin’s DBX-707 Proves Luxury Sports Car Companies Will Go SUV Even When They Say They Won’t

It’s a powerful little SUV with a wildcat face and a sleek body. The Aston Martin DBX-707 is an unlikely […]

Aston Martin

It’s a powerful little SUV with a wildcat face and a sleek body. The Aston Martin DBX-707 is an unlikely SUV that never should have existed – yet here it is.

Embracing all things SUV, the car company that promised they’d never create an SUV is nonetheless jumping into the experience with both feet, and the result is impressive.

Here’s the DBX-707 as it roars into the future – and why it may save Aston Martin before it becomes a relic of the past. 

The DBX-707 Never Should Have Existed, but We’re Glad it Does

There was a time when Aston Martin execs promised that the company would never turn to creating SUVs. After all, the customer base expects small, quick – and sexy. Three things few people would use to describe SUVs.

But the impossible happened. Barrons writes, “More than one former executive at the British supercar builder made it clear James Bond’s vehicle company of choice would never build anything resembling an SUV or crossover. At a cocktail reception before the 2012 New York Auto Show, a confident and well-meaning high-ranking boss insisted in an interview such a machine was ‘not in Aston Martin’s DNA.’

Fortunately, in the universe of steel, rubber, and gasoline, DNA can evolve—especially when a couple things happen. First, customers need to express a desire for that evolution. The call must go out for a new vehicle to roll off the assembly line. Second, the overall automotive market must indicate the sales potential is on the books and all but a certainty for such a build.

In simpler terms, the promise of untapped sales can change any automotive genetic code.” 

And so in 2021 the first crossover was born, paving the way for the DBX-707. 

Aston Martin Needed this Vehicle

The DBX-707 is a powerful, road-gripping little wildcat that knows how to tear up the desert and glide over the road – versatile and packed with features. 

Wired sums up the features; “The DBX, which will reach customers in the second half of 2020, stands five and a half feet tall, and it has a roof that slopes toward the trunk, minimizing the chunkiness common to luxury SUVs. It uses a four-liter twin-turbocharged V8 engine (the same in the DB11 and Vantage) to produce 542 horsepower and 516 pound-feet of torque. That will send it from 0 to 60 mph in a blistering 4.3 seconds and up to an utterly unnecessary top speed of 181 mph. It manages that power with a nine-speed automatic transmission: CEO Andy Palmer has pledged fealty to the manual for Aston sports cars, but not here.”

A model shows the sleek caramel interior with an egg-shaped control panel, split armrests for individualized comfort and a soft overhead so driver and passengers feel wrapped in luxe features. 

Instead of roll-bars, the car uses electronic stabilization so there’s no weight wasted on outdated features, but the car is just as safe. 

While execs might have thought an Aston martin SUV would be a tough sell, customers are eager to get their hands on this newest iteration – and the 2023 promises to bring the company back from the edge of instability.